Why You Have Food Cravings & How to Overcome
- Tompfeiffer
- Aug 15
- 4 min read
We've all been there: after a day filled with balanced meals, a sudden urge for snacks hits as night falls. But why does this happen? Let's dive into the reasons behind these cravings and explore practical solutions to curb them.
Nutrient Deficiencies
Cravings often signal that your body is missing certain nutrients. For instance, if you're low on calories, you might crave bread or sugar. If you're low on iron, you might crave red meat. Similarly, a lack of magnesium can lead to a desire for chocolate. Keep an eye on your nutrient intake to prevent these late-night cravings, or check out the below video to ensure you're getting all your micronutrients.
Hormonal Fluctuations
Hormones can play a significant role in your late-night food cravings. Shifts in estrogen and cortisol, especially during the menstrual cycle, can lead to increased cravings for sweets and snacks. Research shows that women often crave high-calorie foods in the luteal phase of their cycle. Understanding your body and hormonal cycles can help you anticipate and manage these cravings.
Stress and Its Impact
Stress can create a cycle of comfort eating. Many people turn to sugary or fatty foods as a means of coping. While these foods may provide temporary relief, they can lead to ongoing unhealthy eating patterns. Consider practices like mindfulness or exercise as healthier alternatives to cope with stress. Getting a big glass of water and writing in a journal how you're feeling can help you to bypass the unhealthy food cravings to make a better choice that supports your goals.
Blood Sugar Imbalances
Late-night cravings can also result from fluctuating blood sugar levels. Skipping meals or eating at irregular times often leads to drops in blood sugar, prompting a craving for quick-energy foods like cookies or chips. To combat this, aim for regular meals throughout the day. Consuming meals with balanced protein, healthy fats, and fiber can help maintain steady blood sugar levels. The below video explains the macronutrients your body needs at each meal.
Dehydration
Sometimes, what feels like hunger is actually dehydration. Mild dehydration can trigger food cravings because the body often confuses thirst for hunger. A good rule of thumb is to drink at least eight 8-ounce glasses of water daily, which can help ensure adequate hydration. To be specific, roughly half your bodyweight in ounces of water per day is recommended. If you weigh 200lb you need 100 ounces of water per day. Keeping water nearby can help you resist late-night snack urges that often come quickly and intensely, but can pass just as quickly.
Sleep Deprivation
Not getting enough sleep can disrupt hunger hormones, leading to increased cravings. Research shows that people who sleep less than seven hours a night are more likely to crave calorie-dense foods. Prioritizing adequate sleep is essential for balancing hunger hormones like ghrelin and leptin, which can help reduce late-night snack urges. If you want to achieve your fitness goals, prioritizing sleep is essential!
Habit and Routine
Cravings can become conditioned responses to specific situations. If you usually snack while watching TV or have dessert after dinner, your brain may trigger cravings in these contexts. Combat this by modifying your evening routine. Consider replacing snacks with herbal tea or a creative activity while watching your favorite show. Make a copy of this food journal to track your nutrition habits and make necessary improvements.
Environmental Cues
Your environment can strongly influence your cravings. For example, walking past a bakery can trigger a desire for pastries, even if you're not hungry. Being conscious of these environmental cues can help you make better choices. Never go food shopping hungry! If you know snacks are always available in your home, consider storing them out of sight or replacing them with healthier options.
Cultural and Social Influences
Cultural and social settings can also drive your snack cravings. For instance, it’s common to enjoy popcorn at the movies or chips at parties. Recognizing these social cues can help you navigate your choices more mindfully. If you're at a party, opt for healthier options or limit your portion sizes to avoid mindless eating.
Not all unhealthy foods should be removed. In fact, some unhealthy foods might be necessary for you to be happy and healthy. For example, if grandma makes a birthday cake for you, it would be inappropriate to refuse. Some less healthy foods have relational, cultural, or emotional value and these foods should be included but moderated.

Processed Foods
Highly processed foods often lack essential nutrients. This can leave you feeling unsatisfied, even after consuming high-calorie snacks. Eating eggs for breakfast is going to keep you fuller longer than eating cereal, and it's also going to give your body the essential proteins and fats it needs to thrive. Focusing on whole, nutrient-dense foods can help meet your body’s needs and reduce cravings.

Final Thoughts
Understanding why you crave late-night snacks, even after a day of healthy eating, is vital for developing better eating habits. By addressing nutrient deficiencies, managing stress, and being mindful of the factors that influence your cravings, you can gain control over these urges. It all comes down to awareness and making proactive choices, whether that means staying hydrated, getting enough sleep, or reassessing your habits. With these strategies, you can pave the way for healthier nighttime routines.
If you want to work with me directly to improve your nutrition habits, schedule a fitness consultation. Hope this helps! - Tom





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